Brand Assets

Our brand is for you. For you to use it and build upon. These guidelines are a simple framework for those who are using the Polkadot brand.

Logotype

The logotype is the most important element in our visual identity. To build that recognition, the logo should always be reproduced in a consistent way. Our logo needs to be seen clearly, should never be crowded by other elements on the page, and should always have an area of clear space around it.

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Polkadot
Polkadot

Token

The Polkadot token can be used to represent the network on those occasions where the full brand does not fit or the squared nature of the canvas requires a more compact shape.

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Polkadot
Polkadot

Color

Pink is the inherited brand color, which is vibrant and fun in attitude.

Beyond screen:
PANTONE 213 / C0, M98, Y8, K0

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