Our brand is for you. For you to use it and build upon. These guidelines are a simple framework for those who are using the Polkadot brand.
The logotype is the most important element in our visual identity. To build that recognition, the logo should always be reproduced in a consistent way. Our logo needs to be seen clearly, should never be crowded by other elements on the page, and should always have an area of clear space around it.Download
The Polkadot token can be used to represent the network on those occasions where the full brand does not fit or the squared nature of the canvas requires a more compact shape.Download
Pink is the inherited brand color, which is vibrant and fun in attitude.
PANTONE 213 / C0, M98, Y8, K0