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Polkadot

Brand Hub

Our brand is for you. For you to use it and build upon. These guidelines are a simple framework for those who are using the Polkadot brand.

Polkadot Logo
Polkadot Logo Light

Logotype

The logotype is the most important element in our visual identity. To build that recognition, the logo should always be reproduced in a consistent way. Our logo needs to be seen clearly, should never be crowded by other elements on the page, and should always have an area of clear space around it.

Download Logo
Polkadot Token
Polkadot Token Light

Token

The Polkadot token can be used to represent the network on those occasions where the full brand does not fit or the squared nature of the canvas requires a more compact shape.

Download Token

Color

Pink is the inherited brand color, which is vibrant and fun in attitude.
We added purple, lime, green and cyan as our secondary colors.

Download Colors
Cyan
#00B2FF
rgba(0,178,255,1)
hsla(198,100,50,1)
Purple
#552BBF
rgba(85,43,191,1)
hsla(257,63,46,1)
Pink
#E6007A
rgba(230,0,122,1)
hsla(328,100,45,1)
Lime
#D3FF33
rgba(211,255,51,1)
hsla(73,100,60,1)
Green
#56F39A
rgba(86,243,154,1)
hsla(146,87,65,1)

Typography

Polkadot‘s signature font is Unbounded — the first open source, freely available and on-chain funded font in the world.

Icons

We’ve created a set of icons for builders to implement in their blockchain projects for better user experience. These clear, recognizable designs offer a versatile solution to help users navigate the Web3 landscape.

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